Job Summary We are seeking a strategic and dynamic Head of Product Marketing to lead our product marketing initiatives in the Europe and US markets. The ideal candidate will possess a deep understanding of the B2B SaaS landscape, with a proven track record in product positioning, messaging, and go-to-market strategies. This role requires a blend of strategic vision, creative execution, and analytical prowess to drive product adoption, enhance market presence, and support the overall growth objectives of our company.
Job Details: Work from home
Monday to Friday | 9 AM to 6 PM
*Following PH Holidays
Responsibilities Product Positioning and Messaging Develop Positioning: Craft clear and compelling product positioning and messaging that resonates with target audiences and differentiates our solutions in the market. Value Proposition: Define and communicate the unique value propositions of our SaaS products to address customer pain points and drive adoption. Competitive Analysis: Conduct thorough competitive analysis to identify strengths, weaknesses, opportunities, and threats, and adjust positioning accordingly. Go-to-Market Strategy Launch Planning: Lead the planning and execution of go-to-market strategies for new product launches and feature updates. Cross-Functional Collaboration: Work closely with product management, sales, and customer success teams to ensure cohesive and effective go-to-market execution. Market Segmentation: Identify and prioritize key market segments to optimize product adoption and penetration. Market Research and Insights Customer Insights: Conduct market research, customer interviews, and surveys to gather insights into customer needs, preferences, and behaviors. Trend Analysis: Monitor industry trends, emerging technologies, and competitive landscape to inform product and marketing strategies. Data-Driven Decisions: Utilize data and analytics to drive informed decisions and measure the impact of product marketing initiatives. Content and Enablement Sales Enablement: Develop and deliver sales enablement materials, including product briefs, competitive battle cards, and training sessions to empower the sales team. Marketing Collateral: Create compelling marketing content such as whitepapers, case studies, webinars, and product demos that effectively communicate product benefits. Customer Communication: Collaborate with the content team to ensure consistent and effective communication of product updates and value propositions across all channels. Product Launches Launch Coordination: Oversee all aspects of product launches, ensuring alignment between marketing, product, sales, and customer success teams. Campaign Management: Design and implement integrated marketing campaigns to drive awareness and adoption during product launches. Performance Tracking: Monitor and analyze the success of product launches, making data-driven adjustments to optimize outcomes. Brand and Market Presence Brand Alignment: Ensure all product marketing efforts align with the overall brand strategy and maintain a consistent brand voice. Thought Leadership: Position the company and its products as industry leaders through thought leadership initiatives, including speaking engagements, publications, and partnerships. Customer Advocacy: Develop and manage customer advocacy programs to leverage satisfied customers as brand ambassadors. Qualifications Education: Bachelor's degree in marketing, Business Administration, or a related field. A Master's degree (MBA or equivalent) is preferred. Experience: Minimum of 7 years of product marketing experience within the B2B SaaS industry, with a focus on the European and/or US markets. Proven Track Record: Demonstrated success in developing and executing product marketing strategies that drive product adoption and achieve business objectives. Strategic Mindset: Ability to think strategically about product positioning, market segmentation, and go-to-market planning. Analytical Skills: Proficiency in using data and analytics tools to guide marketing decisions and measure campaign effectiveness. Communication Skills: Excellent verbal and written communication skills, with the ability to articulate complex product concepts clearly and persuasively. Leadership Skills: Strong leadership and team management capabilities, with experience building and leading high-performing product marketing teams. Collaboration: Ability to work effectively with cross-functional teams, including product management, sales, and customer success. Technical Proficiency: Familiarity with marketing automation platforms (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce), and data analytics tools (e.g., Google Analytics, Tableau). International Experience: Experience managing product marketing initiatives across multiple countries and understanding of regional market dynamics. Creative Thinking: Ability to develop innovative marketing campaigns and solutions that drive product differentiation. Project Management: Strong project management skills with the ability to manage multiple projects simultaneously and meet deadlines. Customer-Centric: Deep understanding of customer needs and the ability to translate them into effective product marketing strategies.
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