Responsible in developing effective media buying strategies, negotiating ad space and time slots with various media outlets.Participating in media planning to identify target audiences and craft effective campaigns
Help identify target audiences and plan media campaigns
Compare and negotiate rates, ad space and airtime
Optimize plans and budgets according to the best media mix
Prepare schedules and adjust when needed
Experiment with new platforms and channels
Ensure ads are creative and displayed appropriately
Participates in development and management of effective integrated media plans and buys under the supervision of the Digital Marketing Head
Develops objectives, strategies, plans and presentations
Maintains media plans including changes, budgeting, execution, reporting, optimization and invoice reconciliation
Stays apprised of industry standards, new media programs/opportunities and can advise on new ways to reach targets
Investigates and utilizes information from syndicated research sources
Develops and fosters strong relationships with media partners
Analyzes web metrics, provides campaign effectiveness reports to clients, and recommends optimizations when appropriate to improve media performance
Handles all digital media billing using monthly tracking reports and invoice reconciliation in SBMS/Strata.
Performs other duties and projects as assigned
Candidate must possess at least a Bachelor's/College Degree , Art/Design/Creative Multimedia, Advertising/Media, Business Studies/Administration/Management, Marketing, Textile/Fashion Design or equivalent.
At least 1 year(s) of working experience in the related field is required for this position.
Preferably 1-4 Yrs Experienced Employees specializing in Advertising/Media Buying or equivalent.
Knowledge on Marketing Theories and Concepts
Knowledge on Media Planning, Buying and Advertising
Wiling to work in Ortigas, Pasig City