Digital Marketing Executive

Details of the offer

Filinvest Hotel: Quest Hotel & Conference Center Cebu Job Summary Under the general guidance and supervision of the PR & Marcom Manager, the F&B promotions officer implements the restaurant and banquet promotions, establish partnership with complementing brands and facilitate events and programs to promote the F&B offers of the hotel.
Responsibilities Assist PRM, FBM and DOSM in the planning and execution of restaurant and F&B events and promotions.Liaise with suppliers, sponsors and partners for event requirements.Under the guidance of the FBM and PRM create highlights and attraction for regular events (Mothers day, Fathers day, new year, etc.)With PRM create human interest activities and programs to promote F&B offers.Communicate in a timely manner all F&B marketing initiatives and promotions. Banquet Promotion Implement projects, programs and events with the PRM to promote banquet services.Assist PRM, DOSM, banquet sales in creating and planning programs to promote socials and events business.Assist in the planning and execution of programs to promote MICE business. Social Media Management Under the guidance of the PR & Marcom Manager, Plan content and strategies for social media handles.Create content for postings according to guidelines and targets set. Manage page responses, reviews and engagement.Generate monthly reports. Brand Partnership Assist PRM, DOSM, FBM, in establishing beneficial partnership to elevate brand experience.Establish collaboration, tie-up, partnership.Create database of third-party merchants and brands with potential partnership opportunity for events and promotions.Establish relationship with event organizers, producers and suppliers for potential business and event collaboration.Maintain up to date list and establish relationship with entertainment, production groups, talent management. Administration Prepares monthly activity report to be submitted to PRM, ADPRMC, FBM and DOSM.Prepares pre and post event P&L of all promotions, events and activities.Maintain up to date database of network contacts.Establish and maintain database for email marketing for F&B promos and events.Monitor competitor promotions/offers.Maintain documentation of all programs, promotions and events. QUALIFICATIONS Bachelors degree in Marketing, Digital Media, or a related field.At least 2-3 years of experience in digital marketing, preferably in the hospitality industry.Knowledge of SEO, social media ads, Google Analytics, and online campaigns.Skills in content creation, copywriting, and basic design tools.Strong analytical skills for tracking and improving digital performance.Experience with website management and email marketing tools.Excellent communication and organizational skills.Understanding of hospitality trends and customer behavior.Creative, flexible, and open to learning new tools and strategies.Has own network/database of contacts for marketing purposes.Willingness to work in Cebu City.


Nominal Salary: To be agreed

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