Position SummaryAs a Content & SEO Specialist/Writer at Speed Commerce, your role will be pivotal in driving organic traffic, improving search engine rankings, and boosting brand visibility. Tasks/Objectives· Content Creation: Create well-researched and engaging articles, catering to the right target audience. Additionally, design high-converting landing pages that align with our marketing objectives.· Guest Blogging: Secure guest blogging opportunities on reputable websites with a domain authority (DA) of 40 or above. These guest posts will help to build backlinks and drive traffic to our clients' websites.· PR Articles: Craft and distribute press releases to generate media coverage and increase brand awareness for our clients.· Reviews Generation: Obtain positive reviews for our products/services for both their preparation and sequence offerings.· Directory Listings: Ensure our businesses get listed on relevant directories every month to improve local SEO and gain exposure.· Comparison Landing Pages: Create comparison landing pages each month, pitting our products against our competitors.· Internal Linking: Every other week, perform internal linking within our websites to enhance the user experience, boost SEO rankings, and highlight important features and benefits. Aim to include a minimum of 10 internal links per session.· Outreach & Link Building: Reach out to strategic partners to negotiate opportunities for adding our links to their existing blog content, providing additional value and increasing referral traffic.· Case Studies: Create comprehensive case studies per quarter, showcasing the successes, challenges, and how our services contributed to growth. These case studies will serve as powerful marketing tools.· SQL (Sales Qualified Lead) Generation: Generate high-quality sales-qualified leads per quarter, using a combination of SEO strategies and lead generation techniques.Required Skills / Abilities· 2-3 years of proven experience in content writing, blog research, or article creation.· Solid understanding of SEO principles and best practices.· Proficiency in on-page and off-page SEO techniques, keyword research, and link-building strategies.· Experience uploading content and distribution, with a knack for strategy and creative writing.· A data-driven approach, capable of analyzing data and making informed decisions.· Ability to blend creativity with analytics to create engaging and high-quality content.· Adaptability to stay updated with the ever-changing eCommerce landscape.· Excellent written and verbal communication skills for effective collaboration.· Strong attention to detail in content creation and SEO optimization.· Team player, capable of working collaboratively with cross-functional teams.· Commitment to continuous learning and staying updated with industry trends and best practices.Tools to Have Experience with:· SEMRUSH· Ahrefs· WordPress· Google Analytics· Excel / Google Sheets· Canva or other image/graphics editing tools· AI tools· Social Media exposurePhysical Requirements· Prolonged periods sitting at a desk and working on a computer.NOTE: This is a work-onsite job
