Consumer Insights Manager (Food) (Job Number: 2000015C) Location : Philippines-Philippines (Region Level)-Taguig-Bonifacio Stopover Corporate Center Job Field
: Marketing Posting Date
: Feb-21-2020 End Date
: Mar-06-2020 Job Type
: Regular Shift
: Day Job Job Schedule
: Full-time
Description
:
MAIN JOB PURPOSE:
The SEAA CMI Manager will play an instrumental role in supporting the Cluster’s Senior CMI Manager to ensure that the voice of the operators is brought into our business decisions. He/She will be expected to fully leverage the power of existing information into effective business action both for the local MCO strategic understanding program as well as provide input into their assigned cluster organization.
There are a few critical sub-scopes of this role:
a. Identifying market, category, and operator insights to develop the Category Strategy of Savoury and new white space expansions in SEAA
b. Uncovering Operator Group insights in online & offline to enable Digital Transformation and market development in SEAA MCO
c. Leverage Big Data, AI and Social Listening tools to distill diner and operator trends
JOB SUMMARY
- Analyse and diagnose the business to identify critical questions and knowledge gaps
- Develop CMI learning plan and recommend optimal research methods and plans to close the knowledge gaps
- Lead research projects and partner effectively with research agencies
- Able to design and conduct essential qualitative and quantitative studies independently
- Able to analyze results, and communicate key findings comprehensively and sharply in executive summaries
- Able to transform findings into powerful and actionable recommendations (CMI POV)
- Lead research debrief and discussions with key stakeholders, and effectively influence business decision makings
- Integrate and consolidate multiple sets of quantitative and qualitative learning to create more impactful insight solutions
- Design and facilitate insight and strategy co-creation workshops with internal business partners and external consumers/operators
- The successful candidate must be willing to work independently and forge relationships on own initiative. As part of a cluster team, with individuals based in other locations, you must be confident in working independently.
REQUIRED QUALIFICATIONS:
- At least 5 years work experience in market research, CMI or marketing
- Experience in FMCG business; Experience in Food & Beverage related categories are preferred
- Experience in Digital marketing and eCommerce related projects are preferred
• Passion for uncovering human truth
• Proactively initiate and lead
• Strategic thinking and effective influencing
• Integrative thinking, strong analytical skills
• Strong communication skills, charismatic presenter
• Solid business written skills (English)
• Comprehensive understanding of quantitative and qualitative research techniques
• Effective project management, disciplined and puncture
• Ability to handle multiple projects simultaneously and perform under high pressure
• Prefer to have experience in ‘big data’
• Prefer to possess passion for food and sustainability
